Contact Us

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511 Yates Road
Kelowna, BC, V1V 2X2
Canada

250-801-8455

A podcast based out of British Columbia dedicated to hunting, fishing, wildlife conservation and the great outdoors.

Vortex Sponsorship

Sponsorship proposal for Vortex Optics. 

Rookie Hunter Kifaru

VORTEX SPONSORSHIP PROPOSAL

Why VORTEX? 

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Family owned, rugged, dependable, effective. The best warranty and service on the market. A passion for hunting and conservation. We've used Vortex since the beginning of our journey as hunters. Diamondback binoculars, Viper riflescopes, and Razor HD spotters. We rely on these tools to get the job done. Vortex has a passion for the outdoors, and so do we. A mutual fascination of the natural world. An appreciation for the optics that enhance its observation. We believe that optics are integral to success and Vortex is a market leader optic technology. 

 

about the show

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Launched in May 2016, Rookie Hunter is a hunting and outdoors podcast hosted by British Columbia residents Mike Pedersen and Kelly Molnar. The original concept involved documenting the journey of two rookies from their first hunt at 29 years old. It quickly became apparent that while entertaining, the platform was also educational in nature. With a willingness to learn and listen to multiple perspectives, Mike and Kelly continue to grow as hunters and outdoorsmen.

Listeners engage vicariously as the hosts discuss their adventures, successes and failures. Guest interviews provide insight from industry professionals, fellow rookies, long time hunters, conservationists and brand representatives.

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Mike and Kelly's journey is a bridge between hunters and non-hunters, helping to increase conversation about, and relevance of, hunting in a modern world. Wildlife management, conservation and habitat protection issues are becoming more important everyday. With thousands of listeners tuning in each week, they realize that they have an obligation and an opportunity to make a difference. The logo was inspired by the Woodland Caribou which is quickly disappearing from BC's landscape. It is a pledge from the hosts to increase awareness and dedicate their efforts to preserving and protecting wildlife in British Columbia, North America and beyond. 

our reach

Rookie Hunter quickly became the highest rated Outdoor Podcast in the Canadian iTunes Store and has developed a strong and loyal following throughout North America.

Downloads per month have exceeded 20,000 depending on the number of episodes released, the featured guests and topics covered. Currently, 53% of downloads come from Canada, and 44% from the United States. As more American guests are featured on the show, the American audience continues to grow. 

With Vortex sponsorship we will deliver 4 episodes per month.

Why is podcasting a good fit for Vortex? 

"Podcasters and advertisers alike have long suspected that their listeners might just be a holy grail of engagement. The medium is inherently intimate, and easily creates a one-sided feeling of closeness between listener and host—the sense that the person talking into your ear on your commute is someone you know, whose product recommendations you trust, and whose work you want to support. Cox describes it as a “lean in” medium: “People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you otherwise don’t find.” And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder." - WIRED (https://www.wired.com/story/apple-podcast-analytics-first-month/)

Sponsorship Pricing

Pre-Roll Ad

  • 45 second ad voiced by the hosts (see demo recording below)
  • plays at the beginning of each episode
  • 4 episodes per month
  • original music included - choose your genre 
  • product mentions and reviews on the show, website and through social media
  1. MONTHLY SPONSORSHIP (4 EPISODES) - $500 CAD
  2. 6 MONTH SPONSORSHIP (24 EPISODES) - $2500 CAD
  3. 12 MONTH SPONSORSHIP (48 EPISODES) - $5000 CAD

Post-Roll Ad

  • 30 second ad voiced by hosts
  • plays at the end of each episode
  • 4 episodes per month
  • product mentions and reviews on the show, website and through social media
  1. MONTHLY SPONSORSHIP (4 EPISODES) - $300 CAD
  2. 6 MONTH SPONSORSHIP (24 EPISODES) - $1600 CAD
  3. 12 MONTH SPONSORSHIP (48 EPISODES) - $3000 CAD

Where The Money Goes

Sponsorship funding will be applied to:

  • attending conservation and networking events throughout North America where we would promote Vortex products/apparel
  • production and travel to continually create and deliver inspiring content 
  • back to the brands that support us in the form of equipment purchases

Let's Chat!

We'd appreciate the opportunity to talk more in person about who we are and what a partnership with Vortex would look like. You can reach us by phone or email.

email: info@therookiehunter.com

phone: Mike (250) 801-8445 or Kelly (250) 718-0981